The Principal

Lynne Schneider

Principal, Xenon Research Group LLC

Working directly with you and your customers.

Lynne Schneider, principal, provides what few advisors can: genuinely independent perspective with deep institutional credibility. Not a subscription product. No agency agenda. No inside-the-company bias. Just rigorous judgment, built over three decades of working directly with the executives who buy, build, and deploy enterprise technology.

Lynne’s career includes working as both an internal and external advisor while with IDC, The Hackett Group, Willis Towers Watson, Accenture, American Greetings and others. Her work has consistently operated at the intersection of technology markets and executive decision-making — not as a researcher producing output, but as an advisor using judgment to shape how markets and organizations understand themselves.

Her track record includes:

• Building and sustaining multiple research and advisory practices with full commercial accountability — hitting 100%+ of revenue targets every year since inception at IDC

• Developing frameworks and points of view on data collaboration, geospatial intelligence, and GenAI data strategy that became industry standards adopted by major technology vendors

• Conducting executive advisory sessions with CMOs, Heads of Product Marketing, and Chief Data Officers, translating complex technology dynamics into strategic guidance that changed how clients went to market

• Serving as a media spokesperson and keynote speaker at industry conferences, webcasts, and executive events globally

• Advising financial investors on data-driven innovation opportunities and emerging technology market dynamics

Education: MA, Communication Research, University of Pennsylvania  ·  BA, English, Duke University